{"id":3096,"date":"2025-02-07T16:13:12","date_gmt":"2025-02-07T16:13:12","guid":{"rendered":"https:\/\/fdirect.it\/?post_type=fonte&#038;p=3096"},"modified":"2025-02-07T16:15:09","modified_gmt":"2025-02-07T16:15:09","slug":"il-digitale-come-leva-di-innovazione-nel-mercato-farmaceutico-il-caso-fdirect-2","status":"publish","type":"fonte","link":"https:\/\/fdirect.it\/fonte\/il-digitale-come-leva-di-innovazione-nel-mercato-farmaceutico-il-caso-fdirect-2\/","title":{"rendered":"Il digitale come leva di innovazione nel mercato farmaceutico: il caso Fdirect"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Il mercato della distribuzione farmaceutica B2B sta vivendo una trasformazione significativa grazie al digitale, che si sta affermando come elemento strategico per potenziare e integrare i canali di distribuzione tradizionali. Questo il tema centrale della tavola rotonda organizzata da\u00a0Fdirect\u00a0il 5 dicembre 2024, presso la prestigiosa cornice di Palazzo Petrucci a Napoli.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il mercato della distribuzione farmaceutica B2B sta vivendo una trasformazione significativa grazie al digitale, che si sta affermando come elemento [&hellip;]<\/p>\n","protected":false},"featured_media":1773,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_links_to":"","_links_to_target":""},"articolo":[21],"class_list":["post-3096","fonte","type-fonte","status-publish","format-standard","has-post-thumbnail","hentry","articolo-in-evidenza"],"acf":[],"yoast_head":"<title>Il digitale come leva di innovazione nel mercato farmaceutico: il caso Fdirect - 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