{"id":7371,"date":"2026-03-19T16:39:43","date_gmt":"2026-03-19T16:39:43","guid":{"rendered":"https:\/\/fdirect.it\/?page_id=7371"},"modified":"2026-03-23T12:28:37","modified_gmt":"2026-03-23T12:28:37","slug":"blog-2","status":"publish","type":"page","link":"https:\/\/fdirect.it\/blog-2\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7371\" class=\"elementor elementor-7371\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c148d elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"a1c148d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1989e9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d1989e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ultime dal <span style=\"background-color: #1aa183\"><font color=\"#FFFFFF\">blog<\/span> <\/font><\/b> di Fdirect<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deb240e e-flex e-con-boxed e-con e-parent\" data-id=\"deb240e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;opacity-tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d92ad6 e-con-full e-flex e-con e-child\" data-id=\"3d92ad6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ba255b e-con-full e-flex e-con e-child\" data-id=\"7ba255b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c78bdee e-con-full e-flex e-con e-child\" data-id=\"c78bdee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7fb2b elementor-grid-1 elementor-widget__width-initial elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"6b7fb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7382 post type-post status-publish format-standard has-post-thumbnail hentry category-articolo-in-evidenza category-blog tag-blog tag-cambiamento tag-category tag-category-management tag-digitale tag-ecoisistema tag-farmacia tag-fdirect tag-innovazione-digitale tag-marginalita tag-mucca-viola tag-retail-mix\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/fdirect.it\/mucca-viola-cercasi-come-far-scegliere-la-tua-farmacia-e-vincere-la-concorrenza\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1044\" height=\"587\" src=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/6840674eca6f8.png\" class=\"attachment-full size-full wp-image-7352\" alt=\"\" srcset=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/6840674eca6f8.png 1044w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/6840674eca6f8-300x169.png 300w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/6840674eca6f8-1024x576.png 1024w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/6840674eca6f8-768x432.png 768w\" sizes=\"(max-width: 1044px) 100vw, 1044px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/fdirect.it\/mucca-viola-cercasi-come-far-scegliere-la-tua-farmacia-e-vincere-la-concorrenza\/\" >\n\t\t\t\tMucca Viola cercasi: come far scegliere la tua farmacia e vincere la concorrenza\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 20, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0774cdc e-con-full e-flex e-con e-child\" data-id=\"0774cdc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d16b2a8 elementor-grid-1 elementor-widget__width-initial elementor-posts--thumbnail-none elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"d16b2a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7382 post type-post status-publish format-standard has-post-thumbnail hentry category-articolo-in-evidenza category-blog tag-blog tag-cambiamento tag-category tag-category-management tag-digitale tag-ecoisistema tag-farmacia tag-fdirect tag-innovazione-digitale tag-marginalita tag-mucca-viola tag-retail-mix\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Visione chiara e strategie coerenti per fronteggiare una concorrenza sempre pi\u00f9 crescente da parte di e-commerce, GDO e marketplace verticali, che puntano direttamente al cliente con offerte aggressive, messaggi mirati e sconti importanti.<\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/fdirect.it\/mucca-viola-cercasi-come-far-scegliere-la-tua-farmacia-e-vincere-la-concorrenza\/\" aria-label=\"Read more about Mucca Viola cercasi: come far scegliere la tua farmacia e vincere la concorrenza\" tabindex=\"-1\" >\n\t\t\tLeggi l'articolo \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9625d12 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9625d12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7829f62 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-con-full e-flex e-con e-child\" data-id=\"7829f62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e3e2e3d e-con-full e-flex e-con e-child\" data-id=\"e3e2e3d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7a71e elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5a7a71e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leggi l'articolo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f7ba37 e-con-full e-flex e-con e-child\" data-id=\"3f7ba37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6eb5dee e-con-full e-flex e-con e-child\" data-id=\"6eb5dee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c52ed71 elementor-widget elementor-widget-heading\" data-id=\"c52ed71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Guarda il Video<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92b47e8 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"92b47e8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;opacity-tilt&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 2600 131.1\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0 0L2600 0 2600 69.1 0 0z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.5\" d=\"M0 0L2600 0 2600 69.1 0 69.1z\"\/>\n\t<path class=\"elementor-shape-fill\" style=\"opacity:0.25\" d=\"M2600 0L0 0 0 130.1 2600 69.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1346ab2\" data-id=\"1346ab2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-098aa68 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"098aa68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7395 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-cosmofarma\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/fdirect.it\/cosmofarma-2025-il-digitale-al-servizio-del-farmacista-moderno\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/6802215749e85-300x169.png\" class=\"attachment-medium size-medium wp-image-7397\" alt=\"\" srcset=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/6802215749e85-300x169.png 300w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/6802215749e85-1024x576.png 1024w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/6802215749e85-768x432.png 768w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/6802215749e85-1536x864.png 1536w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/6802215749e85.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Cosmofarma<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/fdirect.it\/cosmofarma-2025-il-digitale-al-servizio-del-farmacista-moderno\/\" >\n\t\t\t\tCosmofarma 2025: il digitale al servizio del farmacista moderno\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Cosmofarma 2025: oltre 600 tra manager e farmacisti per scoprire il nuovo mondo Fdirect e confrontarsi su come il digitale aiuti a bilanciare il ruolo di farmacista e imprenditore.<\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/fdirect.it\/cosmofarma-2025-il-digitale-al-servizio-del-farmacista-moderno\/\" aria-label=\"Read more about Cosmofarma 2025: il digitale al servizio del farmacista moderno\" tabindex=\"-1\" >\n\t\t\tLeggi l'articolo \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 20, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7403 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-blog tag-category tag-category-management tag-farmacia tag-fdirect tag-marginalita\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/fdirect.it\/missione-fatturato-assortimento-arma-segreta\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/67d2fde36cc63-300x169.png\" class=\"attachment-medium size-medium wp-image-7407\" alt=\"&quot;Missione Fatturato&quot;: Come un Assortimento Ben Costruito Pu\u00f2 Diventare la Tua Arma Segreta in Farmacia\" srcset=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/67d2fde36cc63-300x169.png 300w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/67d2fde36cc63-1024x576.png 1024w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/67d2fde36cc63-768x432.png 768w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/67d2fde36cc63.png 1044w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/fdirect.it\/missione-fatturato-assortimento-arma-segreta\/\" >\n\t\t\t\t&#8220;Missione Fatturato&#8221;: Come un Assortimento Ben Costruito Pu\u00f2 Diventare la Tua Arma Segreta in Farmacia\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Esplora strategie pratiche, tecnologie innovative e approcci efficaci per ottimizzare vendite e performance, trasformando ogni scelta di assortimento in un vantaggio competitivo.<\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/fdirect.it\/missione-fatturato-assortimento-arma-segreta\/\" aria-label=\"Read more about &#8220;Missione Fatturato&#8221;: Come un Assortimento Ben Costruito Pu\u00f2 Diventare la Tua Arma Segreta in Farmacia\" tabindex=\"-1\" >\n\t\t\tLeggi l'articolo \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 20, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7410 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-blog tag-cambiamento tag-category tag-category-management tag-digitale tag-ecoisistema tag-farmacia tag-fdirect tag-innovazione-digitale tag-marginalita tag-retail-mix\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/fdirect.it\/il-digitale-che-ti-riporta-al-centro-il-farmacista-protagonista-del-cambiamento\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/679cdecce628e-300x169.png\" class=\"attachment-medium size-medium wp-image-7412\" alt=\"Modifica Il digitale che ti riporta al centro: il Farmacista protagonista del cambiamento\" srcset=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/679cdecce628e-300x169.png 300w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/679cdecce628e-1024x576.png 1024w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/679cdecce628e-768x432.png 768w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2026\/03\/679cdecce628e.png 1044w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Blog<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/fdirect.it\/il-digitale-che-ti-riporta-al-centro-il-farmacista-protagonista-del-cambiamento\/\" >\n\t\t\t\tIl digitale che ti riporta al centro: il Farmacista protagonista del cambiamento\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Come equilibrare il ruolo di consulente, imprenditore e primo presidio sanitario attraverso l&#8217;innovazione digitale.<\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/fdirect.it\/il-digitale-che-ti-riporta-al-centro-il-farmacista-protagonista-del-cambiamento\/\" aria-label=\"Read more about Il digitale che ti riporta al centro: il Farmacista protagonista del cambiamento\" tabindex=\"-1\" >\n\t\t\tLeggi l'articolo \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 19, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7417 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-b2b tag-blog tag-cambiamento tag-canali-fisici tag-christmas-event tag-digitale tag-ecoisistema tag-farmaceutico tag-farmacia tag-fdirect tag-industria-farmaceuticha tag-innovazione-digitale\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/fdirect.it\/l-evoluzione-della-distribuzione-farmaceutica-b2b-un-futuro-di-sinergia-tra-canali-fisici-e-digitale\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/01\/67605ac9b548a-300x169.png\" class=\"attachment-medium size-medium wp-image-7423\" alt=\"\" srcset=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/01\/67605ac9b548a-300x169.png 300w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/01\/67605ac9b548a-1024x576.png 1024w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/01\/67605ac9b548a-768x432.png 768w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/01\/67605ac9b548a.png 1044w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">B2B<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/fdirect.it\/l-evoluzione-della-distribuzione-farmaceutica-b2b-un-futuro-di-sinergia-tra-canali-fisici-e-digitale\/\" >\n\t\t\t\tL\u2019evoluzione della distribuzione farmaceutica B2B: un futuro di sinergia tra canali fisici e digitale\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Il 2024 giunge al termine e apre la strada a nuove riflessioni sul futuro della distribuzione farmaceutica B2B, un settore in cui il digitale si afferma sempre pi\u00f9 come opportunit\u00e0 strategica per tutti i player del mercato farmaceutico. <\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/fdirect.it\/l-evoluzione-della-distribuzione-farmaceutica-b2b-un-futuro-di-sinergia-tra-canali-fisici-e-digitale\/\" aria-label=\"Read more about L\u2019evoluzione della distribuzione farmaceutica B2B: un futuro di sinergia tra canali fisici e digitale\" tabindex=\"-1\" >\n\t\t\tLeggi l'articolo \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 15, 2025\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-22 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-category tag-category-management tag-christmas tag-fdirect tag-marginalita tag-promo tag-retail-mix\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/fdirect.it\/comunicare-durante-le-festivita-natalizie\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/02\/6749dce28670b-300x169.png\" class=\"attachment-medium size-medium wp-image-2574\" alt=\"\" srcset=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/02\/6749dce28670b-300x169.png 300w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/02\/6749dce28670b-1024x576.png 1024w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/02\/6749dce28670b-768x432.png 768w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/02\/6749dce28670b.png 1044w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Category<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/fdirect.it\/comunicare-durante-le-festivita-natalizie\/\" >\n\t\t\t\tNatale: emozionare per incrementare le vendite di prodotti per il benessere\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Strategie per una comunicazione efficace durante le festivit\u00e0 Natalizie<\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/fdirect.it\/comunicare-durante-le-festivita-natalizie\/\" aria-label=\"Read more about Natale: emozionare per incrementare le vendite di prodotti per il benessere\" tabindex=\"-1\" >\n\t\t\tLeggi l'articolo \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tDecember 9, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-7432 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-black-friday tag-category tag-category-management tag-christmas tag-digitale tag-fdirect tag-innovazione-digitale tag-marginalita tag-ordini-diretti tag-promo tag-retail-mix\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/fdirect.it\/black-friday-in-farmacia\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/01\/6721f3c08a22d-1-300x169.png\" class=\"attachment-medium size-medium wp-image-28\" alt=\"Black Friday in farmacia\" srcset=\"https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/01\/6721f3c08a22d-1-300x169.png 300w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/01\/6721f3c08a22d-1-1024x576.png 1024w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/01\/6721f3c08a22d-1-768x432.png 768w, https:\/\/fdirect.it\/%77%70%2d%63%6f%6e%74%65%6e%74\/uploads\/2025\/01\/6721f3c08a22d-1.png 1044w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Black Friday<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/fdirect.it\/black-friday-in-farmacia\/\" >\n\t\t\t\tBlack Friday in Farmacia: ne avevamo proprio bisogno?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>\u00c8 possibile ottenere vantaggi dal Black Friday senza compromettere la marginalit\u00e0 della Farmacia?<\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/fdirect.it\/black-friday-in-farmacia\/\" aria-label=\"Read more about Black Friday in Farmacia: ne avevamo proprio bisogno?\" tabindex=\"-1\" >\n\t\t\tLeggi l'articolo \u00bb\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tOctober 30, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-spinner\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M304 48c0 26.51-21.49 48-48 48s-48-21.49-48-48 21.49-48 48-48 48 21.49 48 48zm-48 368c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zm208-208c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.49-48-48-48zM96 256c0-26.51-21.49-48-48-48S0 229.49 0 256s21.49 48 48 48 48-21.49 48-48zm12.922 99.078c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.491-48-48-48zm294.156 0c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48c0-26.509-21.49-48-48-48zM108.922 60.922c-26.51 0-48 21.49-48 48s21.49 48 48 48 48-21.49 48-48-21.491-48-48-48z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"4\" data-next-page=\"https:\/\/fdirect.it\/%77%70%2d%6a%73%6f%6e\/wp\/v2\/pages\/7371\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CARICA ALTRI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3509d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3509d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc4048a\" data-id=\"fc4048a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-016f6b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"016f6b7\" 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